Integration With Amazon’s Ad Marketplace Supports CTV Growth: IRIS.TV’s Richie Hyden

As marketers shift their ad spending to streaming platforms, they’re also looking for reassurances that their commercials appear within brand-safe shows. Connected TV publishers can offer more information about their programming to advertisers through Amazon’s digital advertising marketplace following a recent integration with video data platform IRIS.TV. “We’re going to increase the available inventory for […]

 
 

Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up

SAN JUAN, Puerto Rico – Richie Hyden is on a quest to make sure video and TV content can be mined, understood, targeted against and relevant. The co-founder and COO of IRIS.TV, a contextual targeting enablement software company for video, is fresh from having just signed a partnership to continue that journey. In this video […]

 
 

Context Is Rebooted For CTV: IRIS.TV’s Hyden

LOS ANGELES — Contextual targeting is nothing new. In fact, you could say the new limitations on audience identification are driving the industry back to the old practice of content adjacency. However, what has become standard practice for web articles is a different ballgame for streaming TV. In this video interview with Beet.TV, IRIS.TV co-founder […]

 
 

IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden

LOS ANGELES – The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.tv and Amagi. Amagi, which helps bring streaming channels to CTV platforms, is partnering with IRIS.tv, whose technology mines video for data that can be passed as ad targeting signals, to enable contextual targeting […]

 
 

IRIS.tv Nails $18 Million Round led by Intel Capital

LOS ANGELES – IRIS.tv is taking an $18 million Series B funding round to tackle problems in connected TV and online video advertising. The LA company offers a contextual video marketplace which uses natural language processing to automatically add and structure video metadata, helping ad buyers decide which inventory to buy against. In this video interview […]