Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory

LONDON — News publishers traditionally like to keep hold of their own ad sales operations, selling advertisers on their own unique contextual properties. But now we are seeing some of them warm not only to programmatic mechanisms but also to collaborative working. The Guardian, CNN International, the Financial Times and Reuters are together forming the […]

 

Reuters Digitizing Its Long Tail To License To Marketers

LONDON – Reuters has begun a “major” program to digitize 25,000 hours of analogue video content it hopes to license to content-hungry brands and to publishers eager for material to serve ads against. “It’s sitting in a basement,” Reuters’ global multimedia head Greg Beitchman told Beet.TV in this interview. “If you want that content today, […]