Brand Content Not Just ‘Nice To Have’ But The Future Of Marketing: DigitasLBi’s Donaton

LOS ANGELES – In an age of advertising as storytelling, it starts with deciding what stories to tell that are worthy of an audience’s time. The next part is what gets tricky, namely figuring out the best places and ways to tell those stories. As much as some brands might wish to create a particular […]

 

Red Bull’s Gall On The Perfect Formula For Branded Content

BARCELONA — Most people in the media and marketing industries know that Red Bull is amongst the most celebrated of pioneer companies when it comes to branded content. The soft drink brand creates and publishes about extreme sports activities around the world to amplify its tagline, “Red Bull gives you wings”, the most notorious of which was a skydive from […]