Data Mining Can Cure TV Fragmentation: ThinkAnalytics’ Martin

SAN FRANCISCO — Can crunching gigabytes of data help TV companies give viewers more of what they want? Christy Martin, chief technology advisor at search and recommendation firm ThinkAnalytics, thinks so. “There’s tons of opportunity that’s still untapped,” she tells Beet.TV. “With all the fragmentation that’s out there – for programmers making sure that their content […]

 

Buying Video Traffic Is Not A Four-Letter Word: Taboola’s Silberstein

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine. “Referral-based information can have a really big […]

 

Outbrain Serves Content Marketers In To Editorial Stream

CANNES – Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand can be a news outlet, however, Outbrain is finding a growing content customer base amongst marketers, too. “We are just enjoying this huge uptake in content marketing that brands are getting […]