Digitas to Showcase “Real-Time Marketing” at NewFront

Digitas, the global digital agency unit of Paris-based Publicis Groupe, is readying its annual  NewFront event on May 2.  The overarching theme this year is around “real-time marketing,” says John McCarus, SVP, Practice Lead, Brand Content, in this interview with Beet.TV He says as video content and social media have come together there is an […]