Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

Today, super-automated and -targeted ad buying dubbed “programmatic” is mostly brought to bear on straightforward display ads in standard formats. So, with engaging new devices demanding new-wave interactive ad formats, will programmatic reach this new area? “Technology will catch up to the creative,” Real Media Group president Nicolle Pangis tells Beet.TV. “We’ve seen it in display, […]