Razorfish CTO Velez: Mobile Phones Can Power Addressable Advertising

CANNES – Addressability on mobile devices gets a bad rap because of cookies and the lack thereof in some cases, but mobile phones do offer a whole slew of useful information, says Ray Velez, Chief Technology Officer for Razorfish and co-author of the book Converge during an interview with Beet.TV. That’s because phones provide a range of […]

 

Razorfish’s Lord: Consumer-TV Interaction on the Rise

The growth of consumer-TV program interaction via platforms like Twitter reenforces consumers’ demand for “two-way communication,” and advertisers are finally starting to embrace it, says Bob Lord, global CEO of Razorfish, a digital marketing industry. Content and technology are coming together at the 2013 NewFronts in interesting ways, says Lord. “You’re starting to see a […]