Social Is Powerful But Risky For Brands: Storyful’s Chopra

Most marketers have now been taking advantage of social media networks for several years. By now, everyone knows the medium is both transformational, but also risky. But exactly how risky can social be, and how do brands best respond? News Corp’s Storyful unit, which began by helping publishers validate user-uploaded content for news stories, says it […]


Storyful Teams with Moat To Blacklist Fake News

What do you get when you combine the internet’s most-recognised viewability measurement system with one of the biggest content verification agencies? A new framework for fighting profiteering fake news merchants. Moat and News Corp’s Storyful have partnered to form the Open Brand Safety (OBS) initiative, an open-source effort to track web domains and video URLs identified as purveyors […]


News Corp’s Storyful Unit in Content Deal with Starcom Media Group

Storyful, acquired by News Corp in 2013, has for several years been an authoritative tool for leading publishers to find and verifying consumer-generate and various forms of social content.  It has expanded its reach to the advertising world with an agreement with the the giant media agency Starcom MediaVest Group.  The alliance was announced last month. We […]


Quality Is Key For Branded Content: News Corp’s Chopra

Brands can win an audience for articles and videos they made, even in newspaper websites – if their material is worth consuming, according to a news group executive. Asked why users would consume content made by brands in vehicles designed to convey the news of the day, News Corp SVP and video head Rahul Chopra […]


Under News Corp, Storyful Put To Work On Brand Content

It may have started life as a tool for editors to validate user-generated content for editorial stories but, following its acquisition by News Corp, Storyful is also being set to work for advertisers’ commercial goals. “We saw a social radar,” News Corp. video SVP Rahul Chopra tells Beet.TV in this video, ” – tell us […]


Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll

The idea drew John Oliver’s ridicule last week, but publishers who are growing increasingly comfortable with branded content production for text are looking next at servicing brands with video opportunities, according to a panel convened by Beet.TV.  These and other publishers are surfacing native advertising outside the pre-roll, in a variety of new, rich media, display units. […]