Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs

Ad-buying agencies are keenly watching the supply-side digital ad tech platform to examine how M&A and competitive pressures affect where they should place their money. On this video interview with Beet.TV, Rahil Berani, Digitas North America VP programmatic, says his agency is having to respond to the changing dynamic by cutting the number of supply-side […]