Alphonso And IRI Data Match Produces Scale For TV Attribution, Informs Digital Campaigns

SAN FRANCISCO – Matching IRI purchase data for 100+ million households with television ad exposure data from Alphonso’s 34 million household penetration produces “the missing piece” of multi-touch attribution. What finishes the puzzle is 12 million common households and more ways that TV can help to inform digital. “We’re seeing a full circle here where […]

 

How Data Is Transforming TV Advertising: comScore & Alphonso Discuss

Since time immemorial, TV ads have been bought with a blunt instrument – broad age-and-gender demographics of viewers to shows. But that time is changing. Thanks to the infusion of a raft of new data points, TV ad planning, buying and insights are getting smarter. At the Beet Retreat, comScore EVP Cathy Hetzel and chief product […]

 

Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters

CANNES — Imagine a future in which a brand advertised to you through your TV, then followed you out of your apartment, down the street, in to the store and inside the movie theater. That future is now, as a new crop of TV ad data companies is rising up to offer not just TV […]