Publicis Groupe
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
The advertisers who are pushing out ahead in the new world of programmatic and automated online ad buying are those who are prepared to accept that returns will be generated only after initial outlay. That’s according to the products and services VP of Publicis’ VivaKi digital group, Kurt Unkel. “One of the fund challenges in […]
VivaKi’s Voris: ‘Digital Video Will Expand Business’
LONDON – As digital video expands tremendously, it will continue to grow VivaKi‘s business, says Frank Voris, CEO of VivaKi. “We’re focusing on incubating new opportunities for the group, whether it’s monetizing partnerships, creating new product, and developing new business models to take us into the future and deliver the growth that Maurice [Levy, CEO […]