Smart TV Ads Can Help Maintain European Culture: Proximus’ Casteele

LONDON — Across Europe, many gatekeepers are increasingly concerned that the rise of powerful US, English-language content distributors may pose a long-term threat to the richness and individuality of local-language culture. The risk is not just cultural but economic. But one Belgian operator hopes highly targeted TV ads can help it ward off a new wave […]


Customer Experience Comes Before Ad Monetization For Belgium’s Proximus

COLOGNE — Many operators out there are busy launching initiatives to super-target digital TV viewers. But, when you’re a telco with paying subscribers, you’d better be sure you don’t do anything that annoys your paying customers, says a Belgian quad-play provider. “As a telco, we see our users not only as an audience, we see […]