privacy
GDPR Could Turn Back Ad-Tech Clock By Two Years: dataxu’s Baker
The American marketing industry is under-playing the big effects of looming European data legislation, which will slow down data targeting innovation by up to two years – that’s according to one ad-tech company chief who is sounding a warning to the industry. The European Commission’s new General Data Protection Regulation (GDPR) came in to effect back in […]
Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules
Digital advertisers will wake up to a new dawn on May 25, one in which they had better tread carefully with how they use audience data – or risk a new penalty fine of up to 4% of global turnover. The European Commission’s General Data Protection Regulation updates prior consumer data protection rules in a […]
GDPR Will Accelerate People-Based Marketing: LUMA’s Kawaja
Will new data protection legislation coming May 25 prove apocalyptic or just a bump in the road? With less than 100 days to go to the European Commission’s new General Data Protection Regulation, the US advertising sector seems split on the issue. On the one hand, expert ad-tech deal-maker LUMA Partners CEO Terence Kawaja says GDPR […]
GDPR LOOMS: “I don’t think our industry has ever had this level of accountability codified into law,” Acxiom’s CPO Colclasure
Europe has become a “hostile” environment for digital ad tracking – but, even so, ad-tech companies must comply with the European Commission’s new General Data Protection Regulation (GDPR), according to one ad-tech firm which says it is “struggling” to cope with the new legislation. “About six months ago, I would say that perhaps the industry had not […]
Europe’s GDPR Means Evolution, Not Revolution: Criteo’s CEO Eichmann
Europe’s looming new data protection rules, which strength consumer protections and will require data handlers and processors to gain explicit consent from users, are scaring a lot of businesses that hold data on people. But GDPR, whose final deadline comes on May 25, doesn’t have to be scary, and companies don’t have to look at […]
Snowden Revelations Brings Ad Execs to White House
LOS ANGELES — The revelations of vast personal data collection by the U.S. government has had a big impact on consumer’s perception of the advertising business, says John Montgomery, Chief Operating Officer for GroupM Activation and the 4A’s privacy chief, in this interview with Beet.TV Last week, he and other advertising and media leaders met […]
PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery
COLOGNE — The US PRISM data snooping controversy has hampered efforts to argue against European ad-targeting rules that are already too onerous, says GroupM Interaction COO John Montgomery. GroupM is the media agency holding unit of WPP. “The US is trying to support self-regulation – we’re trying to avoid any form of legislation by regulating […]