privacy
Snowden Revelations Brings Ad Execs to White House
LOS ANGELES — The revelations of vast personal data collection by the U.S. government has had a big impact on consumer’s perception of the advertising business, says John Montgomery, Chief Operating Officer for GroupM Activation and the 4A’s privacy chief, in this interview with Beet.TV Last week, he and other advertising and media leaders met […]
PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery
COLOGNE — The US PRISM data snooping controversy has hampered efforts to argue against European ad-targeting rules that are already too onerous, says GroupM Interaction COO John Montgomery. GroupM is the media agency holding unit of WPP. “The US is trying to support self-regulation – we’re trying to avoid any form of legislation by regulating […]