How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi

If advertisers weren’t already demanding bang for their buck, COVID-19 economic pressures are prompting them to do so. Time and again, out of the pandemic, we have been hearing executives talk about the importance of guaranteed results and return on investment, in a year when investment in the absence of proven results may seem like […]

 
 

Mobile Is Not A Channel: Publicis’ Shlachter On Ads

BARCELONA — That phone in your pocket? It doesn’t exist. Not literally, of course. But the last year has seen a big shift in the outlook for mobile, according to one ad agency exec who recently took charge of global innovation. Speaking with Beet.TV in this video interview at Mobile World Congress, Adam Shlachter, president at […]