As TV Platforms Converge, So Do Buyers: Premion’s Wilson

Buyers of digital media and buyers of traditional television are “kind of meeting in the middle” when it comes to OTT and connected-TV” is the viewpoint of Premion’s Jim Wilson. They are attracted not just by audience reach but tying business outcomes to exposures. A division of TEGNA, Premion is an advertising platform for regional […]

 
 

Amid SVOD Boom, Linear Amplifies OTT Ads: Pluto’s Marinescu

In the exploding world of online TV viewing, it may seem like all the real gravity and momentum is with subscription and on-demand providers. Netflix, Amazon and, soon, Disney+ will have garnered significant market share. But a growing school of thought posits that, whilst the subscription video-on-demand rivals scrap it out in a segment increasingly […]

 
 

Little Things’ Big TV Distribution Deals Include Amazon, Apple TV, Roku

For three-year-old, female-oriented publisher Little Things, specializing in disseminating nothing but good news has become a path to five upcoming TV distribution partnerships reaching 50 million households. According to President & Chief Operating Officer Gretchen Tibbits, comScore data show that at 55.8 million women, Little Things claims the mantles of largest standalone lifestyle site and […]