Plista CEO Bidon Aims To Scale Native Ads Globally

CANNES — After Outbrain, Taboola, ShareThrough and other native advertising technology offerings, comes Plista. That is the German native ad tech company acquired by GroupM two years ago. Since then, the agency’s Xaxis unit has been deploying native ad formats around the world, following recent launches in Russia, China and the US. “Bringing it to the […]

 

Native Can Scale, As Plista Hits US: Xaxis’ Moore

After Outbrain, Taboola, ShareThrough and other native advertising technology offerings, comes Plista. That is the German native ad tech company acquired by Group M two years ago. Since then, the agency’s Xaxis unit has been deploying native ad formats around the world. Now it is finally set to be deployed in the US. “We look forward to launching […]