AppsFlyer’s Jeger On ‘Pain Points’ Of App Marketing: User Engagement, Retention

COLOGNE – When you have more than 4,000 partners in the app marketing space, you have a pretty good understanding of one of the biggest pain points. “What we see in our data is that users are using apps more frequently but for a shorter period of time,” says Ben Jeger, Managing Director, DACH & […]

 
 

4C Insights’ Anupam Gupta: ‘What We’re Trying To Get To Is Cross Channels’

The fall of 2017 has been a big season of integrations for data science and media technology provider 4C Insights. First came its link to Mediaocean on the buy-side and shortly thereafter NBCUniversal on the sell-side. With NBCU making its television inventory available via application programming interfaces, “it was pretty natural for us to come […]

 
 

NBCUniversal’s Aaron Radin: Self-Serve Deal With 4C ‘Juxtaposes’ Linear TV And Social Media Ad Inventory

NBCUniversal’s self-service programmatic buying offering powered by 4C achieves a few milestones in the linear television world. Among the biggest is that advertisers will be using the same buying console that they already use to target audiences on major social media platforms ripe with video ad inventory. The deal with 4C “allows us to juxtapose […]

 
 

More Advertisers Moving To Outcomes-Based Measurement: Nielsen Catalina’s Andrew Feigenson

CANNES – Andrew Feigenson joined Nielsen Catalina Solutions about six months ago hoping that the ad industry was moving toward an outcomes-based approach to measuring success. So far, he hasn’t been disappointed. “From an advertiser perspective, we’re seeing a lot of that right now. Brands that are actually taking sales impact as a KPI and […]

 
 

Meredith Corp.’s Minoff Bullish On Server-To-Server, Industry Collaboration

HOLLYWOOD, Florida – Meredith Corporation’s Chief Digital Officer is bullish on server-to-server ad auction integration. “We think it has a lot of value,” says Matt Minoff. “Anything we can do that decreases latency on the page, improves user experience while simultaneously driving incremental revenue growth is a positive.” Moreover, Minoff hopes to see the day […]

 
 

Condé Nast Entertainment Eyes Programmatic Video, Plants ‘Big Stick’ In VR

Condé Nast Entertainment—which produces about 5,000 unique premium videos each year—is testing programmatic ad sales in what could be a prelude to a big programmatic push in 2017. It’s a seemingly inevitable path for Condé Nast, having dived into video production just over three years ago for its 19 properties, from GQ to Glamour. “Any […]