Sky Enables Dynamic Soccer Ads In Germany: Meininger

COLOGNE — Now that Sky’s German and Italian operations are part of the same Sky Europe entity, the continental outposts’ activities are benefitting from technology developments led by the pay-TV and telco company’s UK division. Case in point – Sky Deutschland is now enabling dynamically-inserted ads – a technology which allows broadcasters to swap out default ads […]

 

Sky Aims To Capitalize On German Online Soccer Demand: Meininger

COLOGNE — Soccer is big in Germany – and that means soccer is watched a lot, not just on traditional TV but also on new online TV services. That’s what the satellite and telco operator Sky Deutschland is discovering in its multi-platform online viewing service brand, Sky Go. “If you look at the Bundesliga, for example, we […]