Data Can Unlock Creative Insights, Razorfish CEO Says

Programmatic buying and creativity are not mutually exclusive, says Pete Stein, Global CEO of Razorfish, in an interview with Beet.TV. In fact, the better marketers can connect the two, the more success they may have leveraging the data and insights available today. “Programmatic is what’s driving us to connect with the right people and creativity […]

 

Razorfish CEO: Paid Media Should Operate in Real-Time With Social

Paid, owned and earned media can work well on a real-time basis, and brands need to rethink both their allocations for paid media and the timing too, says Pete Stein, CEO of Razorfish, in an interview with Ashley J. Swartz, CEO of Furious Minds, for Beet.TV. “It used to be that paid media was planned years in advance […]