OpenX’s Real-Time Guarantees Offer Best Of Both Worlds

In the last couple of years, private ad trading marketplaces have given ad sellers the efficiencies offered by programmatic trading technology, but by ringfencing premium inventory off from open-market fodder. Now ad tech platform vendor OpenX is launching its take on the concept to offer a best-of-both approach of its own. Its “real-time guaranteed” technology (RTG) […]