Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto

LAS VEGAS — Brands can make a case for shifting budget from TV to digital, says Paul Neto, Research Director at video technology firm YuMe, in an interview with Beet.TV at CES. “We are finding benefits in reach and frequency. It’s about how digital can complement TV,” he says. YuMe has delved into multi-platform ad research with […]

 

YuMe On Quest For Ad Receptivity Equation

Online video ad platform YuMe already partnered with Nielsen to release its ad reach calculator tool this week. Next up, it wants to understand how consumers interpret digital ads. YuMe research director Paul Neto tells Beet.TV the company’s next research effort will examine consumers’ receptivity and attentiveness toward ads. “Consumers, more than ever, are distracted,” Neto […]