paul lyonette
YuMe’s Lyonette: For Video Ads, “Size Doesn’t Matter”
LONDON — Bigger isn’t necessarily better. In fact, when it comes to video advertising, smaller screens perform better than big, says YuMe UK Country Manager Paul Lyonette. Having commissioned research via Decipher and IPG Labs, Lyonette tells Beet.TV: “The size of a screen doesn’t necessarily correlate to the effectiveness of the advertising. People will spend as […]