In the Media Economy, You’re Only as Good as Your Data

CANNES — Retail media networks are evolving rapidly, with over 200 now in operation. At a morning panel during Beet.TV’s Global Leadership Summit, executives emphasized the importance of data transparency, self-serve capabilities, and standardization in driving RMN growth. While access to first-party consumer data is valuable, panelists agreed that providing advertisers with transparent insights into audience […]

 
 

CVS Media Exchange Adopts Pinterest/LiveRamp Clean Room To Attribute Sales From Off-Site Ads

CVS’ retail media platform, CVS Media Exchange, (CMX) will adopt the LiveRamp data clean room solution rolled out by Pinterest, so that its consumer packaged goods (CPG) advertisers can track product sales coming from Pinterest ads. It is another move showing the growing adoption of the clean room technology, which allows for anonymized consumer data […]

 
 

Shopper Data Immunizes Brands Against Identifier Signal Loss: CVS’ Dhariwal

LAS VEGAS — The deprecation of audience identifiers including cookies may be seen as a threat by many marketers. There was already a growing understanding that those with first-party data, however, were in a better position. Better than that, brands with retail relationships are in a prime position to develop exactly that kind of first-party […]