Tru Optik’s Swanston: Determine Household Makeup, Not Just Individual Identity

Amid growing concerns about tougher data privacy restrictions, give people the opportunity to opt out and they might just give you more information about themselves, according to Tru Optik’s Andre Swanston. “We knew very early on that privacy compliance was going to be something critical for the future of our entire business,” the CEO and […]

 

Tru Optik’s Andre Swanston On OptOut.TV For Viewer Data Freedom

MIAMI – Investor decks for martech ventures are typically rosy if not a bit over-the-top in their marketplace prognostications. Then there is the one that Tru Optik put together in 2014 as it tried to project the scale and growth for consumer uptake of OTT and connected-TV by 2018. “For every single one we actually […]