Online Video Fights TV “Ad Decay,” Tremor Study w/ Nielsen, IAB, Performics

LONDON – The addition of online video to a TV buy can help combat “decay” once the TV ads end, says Alex Macnamara, UK Commercial Director, at Tremor Video┬áin an interview with Beet.TV. Digital video can enhance the reach of a TV campaign both while it’s running and after it’s aired, he says, citing research […]