When Weighing Addressable TV, Think Value Not Complexity: Cadent’s Bologna

SAN JUAN, Puerto Rico—The advanced television train has left the station. And while the addressable TV car lacks certain systemic, logistical and executional amenities, testing addressable makes sense for at least half of all advertisers, says Mike Bologna, President, one2one media, Cadent. “What I think that we should focus on more is the value proposition […]