Omnicom
Omnicom Advertisers Embracing Programmatic: Accuen’s Jacobs
CANNES, France — Clients of ad agency OmnicomMediaGroup (OMG) have taken to so-called “programmatic” means of controlling and targeting online ad buys over the last year. “Over the last year or so, we’ve really seen a change in the way that programmatic is perceived by our clients and agency partners,” according to Josh Jacobs, CEO […]
Programmatic Video Grows, but Brand Education Still Vital, Omnicom’s Kramer
TV and online video are borrowing from each other’s playbooks, especially as it comes to data, says Matthew Kramer, Director of Television and Video Products at Accuen, the programmatic agency for Omnicom, in this video segment with industry analyst Joanna O’Connell. “You have your TV screen trying to look more like online video with more addressability […]