Oliver Joyce

CANNES – Advertising agencies have a key role in transforming people’s lives, and these changes aren’t confined to luring consumers to buying products and services. Increasingly, agencies are broadening their mandates to limit advertising’s negative effect on the Earth’s system of natural resources. Marla Kaplowitz, president and chief executive of the American Association of Advertising […]

CANNES – The advertising industry is in the early stages of working to reduce greenhouse gas emissions from marketing activities. This process includes an analysis of supply chains and classifying activities into three areas: Scope 1 covers direct emissions from a company’s own or controlled sources, such as fuel burning, waste processing or equipment leaks. […]