Programmatic Buying to Command Major Spend in Cross-Media Budgets

LONDON — Programmatic buying widens the playing field in online video because it lowers the cost, says¬†Nigel Waring, Director of Performance Marketing and Biddable Media at SMG¬†during an interview with Beet.TV. “Traditionally it has been difficult to make video work because of the cost barrier. But when it’s allied to real-time buying you can optimize […]