Programmatic Buying to Command Major Spend in Cross-Media Budgets

LONDON — Programmatic buying widens the playing field in online video because it lowers the cost, says Nigel Waring, Director of Performance Marketing and Biddable Media at SMG during an interview with Beet.TV. “Traditionally it has been difficult to make video work because of the cost barrier. But when it’s allied to real-time buying you can optimize […]