Mobile Ads Going Up The Funnel: AppNexus’ Gilbert

BARCELONA — Mobile ads are booming. Now they’re ready to burst up the funnel, too. Mobile was set to account for the majority of digital ad spending in 2015. So far, most of that has been spent on so-called “performance” ads, where advertisers pay for a guaranteed, usually click-based digital outcome. But, as the medium matures, […]