For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel

LAS VEGAS — At the recent Beet Retreat, Beet.TV heard several ad industry executives grumble that advertisers’ commitment to spending in advanced digital television environments was still experimental. But, if addressable TV ad spend is still small-scale, it may be a function as much of available ad space and success proof as of ad buyers’ […]