Forward-Looking Brands Are Focused on Ad Outcomes: Publicis’s Nicole Whitesel

LOS ANGELES – Marketers have more ways to measure the effectiveness of their advertising campaigns with strategies that consider business outcomes. This transformation is affecting the way agencies work with clients and their media partners. “I would love to be able to spend less of my day thinking about strategic ways to work with the […]


Partnerships, Automation Underpin Future of Advanced TV: Execs from Comcast Technology Solutions, , GroupM, NBCUniversal, AMC, Publicis, OMD

Advertisers need to come together with media, measurement and ad-tech companies to support the growth in advanced TV. Their partnerships will lead to greater automation and better outcomes that drive more investment in advertising as linear TV and digital video converge. Interoperability Is Great Unifier Kevin Lemberg, head of partnerships for advertising solutions at Comcast […]


The VOD Boom Worsened Fragmentation: Publicis’ Whitesel

SEATTLE – The COVID-19 pandemic threw everything up in the air. Now Nicole Whitesel is trying to put the pieces back together. The EVP of advanced TV at Publicis Media has seen an explosion in video viewing and, as a result, ad opportunities. But, in this video interview with Beet.TV, she says that can cause […]


Marketers Still Want Greater OTT Scale Amid Omnichannel Convergence: Publicis EVP Nicole Whitesel

SEATTLE – The “omnichannel utopia” promises to give marketers better insights on how different media channels produce comparable results. Those comparisons remain challenging amid the rapid shift in viewing habits that has only sped up during the pandemic. “There was a lot of hope that we would be further along than we are,” Nicole Whitesel, […]


Publicis’ Nicole Whitesel: TV Measurement Is Like a ‘Game of Thrones’ Scenario

It’s not an exaggeration to compare the current state of TV measurement to a “Game of Thrones”-like scenario, according to Nicole Whitesel, the evp of advanced TV at Publicis Media. During a fireside chat with Jon Watts, co-founder and managing partner at MTM London at the Beet Retreat, hosted by Publicis Media, Whitesel explained why […]


Publicis’ Nicole Whitesel: Risk-Taking Is Central to Transforming the Upfronts

As advanced television takes a greater hold on the industry as a whole, Nicole Whitesel, EVP of Advanced TV at Publicis Media, believes that exploring unfamiliar territory is an essential step in connecting with advertisers and other networks. Whitesel was interviewed at the Beet Retreat at Publicis by Joanna O’Connell, VP & Principal Analyst at […]


For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel

LAS VEGAS — At the recent Beet Retreat, Beet.TV heard several ad industry executives grumble that advertisers’ commitment to spending in advanced digital television environments was still experimental. But, if addressable TV ad spend is still small-scale, it may be a function as much of available ad space and success proof as of ad buyers’ […]