Turner’s Johnson Looks Beyond C7 To Dynamic VOD Ad Delivery

Over-the-top viewing of CNN “is blowing up in terms of consumption,” while video on demand is providing a big boost to Turner’s entertainment business. The latter provides a venue for commercial viewing via dynamic ad insertion beyond the C7 ratings window, according to Nick Johnson, SVP of Digital Media Strategy at Turner. As consumers migrate […]

 

CNN, TBS And TNT Following Viewers To Emerging Distribution Outlets: Turner’s Johnson

MIAMI – While CNN mines new and younger-skewing distribution outlets to future proof itself, TBS and TNT want to re-aggregate audiences at some of the very same nascent channels. To Turner’s Nick Johnson, it pays to view the media landscape on a continuum. “We have sort of these mature off channel distribution points that scale […]