Industry Should Scale Up Social TV Ads: Mediaocean’s Palmer

Threading consumers’ social media content in to TV ads in real-time is possible – it’s just going to take a push to make it a reality in the U.S. like it is in Europe and the Nordics, says one ad tech vendor. TV ad-buying management platform Mediaocean has partnered with to pipe users’ social […] Puts Social Feedback In TV & Video Ads

These days, many TV ad campaigns include social media elements – the odd on-screen hashtag or Twitter handle, for example. But what if ads could feature the messages were posting to social media, as they do so? That’s what aims to enable with its technology platform, Story. With offices Manchester, Oslo, New York and Sydney, the outfit has worked […]