More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter

LAS VEGAS – True one-to-one advertising targeting on digital and linear television is being held back by too many competing standards, says the President of VM1, the dedicated Verizon agency within Zenith. “The interoperability of all these different systems and platforms and devices just don’t play nicely together today. But over time it’s definitely where […]

 

CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner

LAS VEGAS – Fewer but more impactful and relevant ads per commercial break aren’t going to happen overnight. But it’s the beginning of a road the industry must start to travel so as not to lose both current and future viewers of linear television. This was the consensus of media sellers and audience targeting specialists […]

 

CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV

LAS VEGAS – Although the Dolan family sold Cablevision Systems last summer, they have continued to stay close to the industry and are building on their experience in the new venture they’ve named 605. Television programmers and cable operators will be among the first to benefit from 605 CEO Kristin Dolan’s longtime involvement with addressable linear […]

 

On Heels Of Mach, NBC News Readies Additional Vertical ‘Near News’ Ad Opportunities

NBC News will continue to roll out vertical, special interest “near news” advertising opportunities going into 2017, the most recent of which is a technological/transformational themed effort called Mach for NBC News. “One of the things we’ve rolled out as part of our quality transformative mission is a vertical strategy,” Alex Duncan, VP of Digital […]

 

For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars

MIAMI – Some people are anxious because addressable television ads represent a mere one percent or so of total TV spending. Then there’s Andrew Ward, who suggests that everyone take a step back and consider how far things have come in the past decade. Back in 2006, when Comcast first debuted addressable ads in Huntsville, […]

 

NBCUniversal Seeing ‘A Lot Of Uptake’ For Audience Targeting Platform

MIAMI – As it builds out and scales up its Audience Targeting Platform, NBCUniversal is seeing big increases in budgets and clients taking advantage of more precise targeting via linear television. And while its various TV and digital targeting products are tied to specific platforms, the company is weaving the “connective fiber” that will create […]

 

NBCU Focuses on Custom Content for Brands, Scott Schiller explains

It’s become fashionable in some circles to say TV is dead, but perhaps the definition of TV is dead, says Scott Schiller, EVP and General Manager Ad Sales and Marketing at NBC Universal, in this interview with Beet.TV. Instead, NBCU is focused on showcasing to brand partners its multiplatform approach to marketing content, he says. The media giant has […]

 

FreeWheel Co-Founder Diane Yu: Big Tech Platforms Need To Be Agile, Anticipate Customer Demands

COLOGNE-Being a big ship that cannot turn quickly is not a ship you want to be piloting when it comes to technology platforms, according to Diane Yu, CTO and one of three co-founders of premium video solutions provider FreeWheel. Unless you are agile enough to grow while anticipating all customers’ demands, “You then fall behind […]

 

NBCUniversal Now Ramping Up Its Programmatic Video Sales Via Private Deals

NBCUniversal is ramping up its programmatic video sales via private deals, but it’s not selling video inventory on open exchanges. “It’s our most prized asset, “ says Aaron Radin, SVP-Partnerships and Portfolio Products at NBCUniversal, in an interview with Beet. TV. “It’s the core asset of the company from a media standpoint, and we want […]

 
1 3 4 5