Microsoft Inks Deal With NBC Sports for Digital Content Delivery

LAS VEGAS – Microsoft inked a deal with NBC Sports for its Windows Azure Media Services to handle live and on-demand streaming for NBC Sports’ digital platforms as part of the tech giant’s efforts to build out its content management platform. At the recent NAB show, Beet.TV caught up with Taras Bugir, Worldwide Managing Director, Media […]

 

Adobe Launches Primetime, Inks Deals with Comcast, NBC Sports

CANNES – Viewership of TV programming  by cable subscribers on their digital devices is accelerating quickly , says Adobe’s Campbell Foster in this video interview with Beet.TV.  We spoke with him at the MIP conference where Adobe was a presenter. Even without the Olympics, the number of steams rose seven times year over year, and […]