NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results

National marketers want “scale that’s smart” by combining the best data from digital platforms with premium television content. And to close the loop, they want to be able to transact on a currency that reflects their desired business outcomes, says NBCUniversal sales chief Linda Yaccarino. She wants to “shine a light on the need for […]

 

On Heels Of Mach, NBC News Readies Additional Vertical ‘Near News’ Ad Opportunities

NBC News will continue to roll out vertical, special interest “near news” advertising opportunities going into 2017, the most recent of which is a technological/transformational themed effort called Mach for NBC News. “One of the things we’ve rolled out as part of our quality transformative mission is a vertical strategy,” Alex Duncan, VP of Digital […]

 

NBC News Announces Partnership with Boston’s Global Post

Seeking to expand the scope of its international news gathering, NBCNews has  with Global Post, the Boston-based organization which covers news around the world with a network of freelance writers, photographers and videographers, both companies announced today.   Global Post syndicates its content to various news organizations and surfaces its reports on its own site. The […]