Digital Programmatic Disciplines For Television Are A Game Changer: DISH/Sling’s Adam Lowy

MIAMI – With addressable and programmatic advertising converging in the form of OTT television, expect a lot more one-to-one brand messaging and interactive viewer functions like commerce. “By bringing the strength of programmatic from the online and digital space over to this converging marketplace, it really changes the game of how you can buy and […]

 
 

Bleacher Report: Home Base For Sports, Entertainment, Culture Collision

Organized sporting events aren’t just about highlights and box scores anymore. As the worlds of sports, entertainment and culture collide, Bleacher Report wants to be known as home base for all the attendant conversation and commentary. “I think what we see now is people are really engaged in sports moments and they don’t traditionally see […]

 
 

Twitter’s Moore: Communicating In An ‘Increasingly Visual’ Way For Users, Advertisers

MIAMI – As Twitter endeavors to future-proof itself, live video has been trending this year. The traditional 140-character communications platform sees “global video solutions” as a way of letting users view and communicate with all sorts of characters—with advertisers in tow. “If you open up that app today, it looks a hell of a lot […]

 
 

Kia Drives Brand Awareness Via NBA User-Gen Videos

LOS ANGELES — Automaker Kia is working with the NBA for a second year on an effort to drive brand awareness via a video campaign tied to the NBA All-Star game, in an example of how user-generated video content can intersect with entertainment marketing, says Dimitry Ioffe,CEO and Founder of the agency TVGla, in an […]