Nadine Karp McHugh on the IAB NewFronts: ‘Customers Are Counting on Brands’

A big topic a this month’s virtual IAB NewFronts will be around how brands are spending during COVID and what message they are sending, say veteran marketer Nadine Karp McHugh, now president of SeeHer, an ANA initiative, in this interview with Beet.TV The goal of SeeHer is to increase the percentage of accurate portrayals of […]

 

ANA #SeeHer Initiative Makes Gender Equality, Diversity ‘Come To Light’: L’Oreal’s McHugh

As one of the first supporters of the #SeeHer initiative, L’Oreal has been getting feedback from television viewers surveyed on behalf of the Association of National Advertisers that informs both commercial messaging and program choices. “We’re on board one hundred percent,” Nadine Karp McHugh, the personal care marketer’s SVP of Omni Media, Creative Solutions & […]

 

Xandr’s ‘Perfect Storm’ Of Opportunity For Brand Relevancy: L’Oreal’s McHugh

SANTA BARBARA, CA – Short consumer attention spans don’t surprise L’Oreal’s Nadine Karp McHugh. What’s she’s interested in seeing is how AT&T’s new Xandr unit can help brands achieve relevance in their value exchanges with those consumers. “I think that competition is always a good thing, and I think that this new offering at Xandr […]

 

L’Oreal To TV Networks: We Want A Seat At The Ad Formats Table

CANNES – While L’Oreal USA’s Nadine Karp McHugh is happy to hear lots of conversations by television networks about how to improve the viewer advertising experience, she’d like to hear more marketer voices giving their input. “I think that’s really important to solve for. But they should start with not only the consumers but also […]