Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo

CANNES, France — Advertisers will spend less on US broadcast TV this year because viewers are moving gradually to other platforms, according to media agency OMD’s regional boss. “We will end up seeing US upfront total spend being slightly down versus a year ago,” OMD US CEO Monica Karo tells Beet.TV. “That is this natural progression […]