mobile advertising

BARCELONA  — We’re not just in a “mobile-first” world when it comes to advertising, according to mobile ad network InMobi – smartphone adoption is changing the very nature of ad planning and buying. “People don’t even realize how disruptive mobile is going to be around their media buying,” says InMobi’s global alliances GM Anne Frisbie. […]

Just a couple of years ago, mobile advertising barely figured on agencies’ radars. Now it’s front-and-center – and set fora bright future as the Internet Of Things blurs the line between utility and marketing, says one exec. “Mobile never had a seat at the table, I wasn’t even included in upfront conversations,” Starcom Worldwide’s SVP and […]

LAS VEGAS — If you want to know how best to advertising to consumers across mobile devices, look to the numbers, says one exec. “Some of the best mobile advertising we’re seeing to date are from brands who understand the importance of data,” mobile ad tech firm Millennial Media‘s global strategy VP Carrier Seifer tells […]