Digital Transparency A Multidimensional Subject Of Debate And Reform Initiatives: Hearst’s Mike Smith

What exactly constitutes “transparency” in the digital media ecosystem? To Hearst’s Mike Smith, it’s a multidimensional subject of debate that he parses into three categories: Pricing of ad inventory, who sells it and ad fraud involving creative assets. In this interview with Beet.TV, Smith acknowledges the complexity of the programmatic transaction path and talks about […]

 

Hearst’s Ad Sale Approach: Diverse Models & Partners

From its first origins in 1887 as owner of the San Francisco Examiner, Hearst has certainly changed over the years. Back then, the company had just one title. Now focused on magazines, websites and video, the publisher is more interest in applying a diverse range of mechanisms to its ad sales operation. Hearst ad platforms SVP […]