Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads

The new-wave opportunity to precision-target TV ads at individual households may be novel and may be plagued by operational inefficiencies – but that doesn’t mean ad buyers should sit on their hands. In this video interview with Beet.TV, ViacomCBS’ advanced and addressable ads SVP Mike Dean explains addressable TV is worth a shot, and why […]


National Addressable Is A Game-Changer: ViacomCBS’ Dean

Steadily, national US television is learning the same kind of ad tricks that local cable has enjoyed for some time – but the end result could be so much greater. ViacomCBS this month heralded a “breakthrough” when it delivered what it called the “first ever” addressable ad impressions in live national broadcast TV via a […]


Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean

VIEQUES, PR – Disney ABC Television Group wants to expand the definition of “data” beyond the delivery of impressions or selecting shows, dayparts and units. It’s part of a holistic approach that leverages the company’s immense store of information across all of its assets. This requires looking beyond audience targets and encompassing data from set-top […]


Disney ABC Addressable Targets Include BtoB, Lower-Funnel Use Cases

MIAMI – As the footprint for addressable television advertising continues to grow, its become clear media companies are casting the widest net possible for bringing new marketers into the TV fold. Disney ABC is no exception, as it builds out products showing successful data-driven campaigns attributable to better viewer targeting. “What we’re excited about is […]