Don’t Be Greedy With Consumers, Says Resurgent PHD’s CEO Cooper

CANNES — By his own admission, the CEO of media buying agency PHD Worldwide says 2016 has been “pretty good to us” so far. The group has signed new contracts with Delta Airlines, Carnival cruises and recently won the business of the whole Volkswagen Group globally, having already worked for several of its sub-brands. Now at Cannes Lions, where his company is […]

 

Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper

LONDON — The ad world is only just getting its head around the technology-driven ability to super-target ads at human beings. But, pretty soon, it may need to focus its attention on those humans’ personal assistant software, a leading ad exec says. Omnicom’s PHD worldwide CEO Mike Cooper says the emergence of virtual personal assistants – […]