IPG’s Roth On How Traditional Agencies Need to Change to Stay Competitive

IPG’s chairman and CEO Michael Roth has worn several hats in his career. He was an accountant, a tax attorney and an insurance executive before he was tapped to lead one of the biggest ad holding companies in 2005. What’s unique about the ad business? “It has the best highs I’ve ever experienced in my business career […]

 

Interpublic’s Roth’s Journey and Advice for Career Success in the Ad Biz

Interpublic Group CEO Michael I. Roth took an unusual path to the top of the ad industry. He was a tax attorney and then an insurance executive and was running Mutual of New York before he came to IPG in 2005. While he finds there’s some similarity between being a tax attorney and an ad […]

 

Media Agency of the Future is Based on Advisory Model, Interpublic CEO Michael Roth

Keep your head down, stay focused and be competitive. That’s the advice of media industry veteran Michael I Roth, Chairman and CEO of Interpublic in this interview on the changing nature of the advertising business. “Don’t worry about this job, or someone else’s. Keep your head down and success will be recognized,” he says. “Always associate yourself […]