Video Viewing Analytics Drives Ad Buys and Consumer Insights

LAS VEGAS — Analytics on consumption and delivery of video across a content distribution network can help inform ad buys, ensure safe travel of video, and prevent fraud, says Michael Fay, VP Product Management and Operations at Akamai in an interview with Beet.TV. “Whether linear or OTT or file-based, analytics are important. You need analytics for trouble shooting and for quality […]

 

Consumers Have Started The Journey To 4K: Akamai’s Fay

LAS VEGAS — Most parts of the industry seem to think it will be a while before 4K, super-high-definition content is being streamed en masse. But network company Akamai says it can see consumer bandwidth increase positively toward that time. “We’ve started seeing growth not only in traffic on the network but growth in individual bitrates,” Akamai product management […]