mergers and acquisitions

LONDON — The ad industry is far past the “experimental stage” of artificial intelligence use cases, but that doesn’t necessarily mean the messy complexity associated with the transition is over. “You have to wallow in the mud, which is there’s so much change happening and it’s such transformative change,” Ramsey McGrory, President of Mediaocean’s omnichannel […]

CANNES — In today’s data-saturated world, marketers need more than access, they need results. That’s the focus at T-Mobile Advertising Solutions, where mobility insights and omnichannel reach are helping brands connect with consumers more meaningfully. “One of the things that we’ve observed is that brands are starting to move away from siloed approach strategies and […]

NEW YORK – Terry Kawaja, CEO and founder of Luma Partners, knows the ad tech/martech ecosystem better than most. He’s not so sure there is room for a flurry – let alone a whole Lumascape slide worth – of clean room startups. “I have a mixed view on clean rooms,” Kawaja told Beet.TV. “Do you […]