Rapid Shifts in Consumer Behavior Spur Ad Transformation: Cadillac’s Melissa Grady & Carat US’s Michael Law Chat with Project X’s Jon Watts

Consumers have more ways than ever before to get news, information and entertainment, challenging marketers to stand out with their latest advertising campaigns. The pandemic added to this transformation of the media marketplace as millions of people spent more time at home, connecting with the outside world through television, computer and mobile screens. Media consumption […]


CTV Offers More Data Insights for Marketers: Cadillac CMO Melissa Grady

Millions of U.S. households are hooking up their TVs directly to the internet, opening a pathway for advertisers to reach them through the growing number of video streaming services. As consumers split their viewing time among those digital channels and more traditional linear TV, marketers are adapting their media strategies to reach them. Cadillac, the […]