McKinsey & Company
How Retail Media Networks Win-Win-Win: McKinsey’s Huang
Not so long ago, retailers were merely the advertisers. Now, in the world of ecommerce, they have become the ad network, too. That is why more and more ecommerce operators are transforming into ad destinations. In this video interview with Beet.TV, Jess Huang, Partner, McKinsey & Co., explains the trend could soon turn into a […]