McKinsey & Co.

The vast sums flowing into digital media demand accountability — but could the pursuit of perfect targeting collide with consumer privacy expectations? Advertisers face intense pressure to demonstrate return on investment, driving a desire for granular data on who sees ads and who buys products. But, for some, achieving this precision may be impractical. Finding […]

CANNES – Sailing against companies like Facebook and Google, Oath—the combined AOL-Yahoo entity—finds itself navigating deeply competitive waters. So it’s apt that the person chosen to pilot the new vessel, John DeVine, not only ran Yahoo’s global operations but also is a former U.S. Navy officer. Oath is a portfolio of more than 50 media […]