UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon

It is now a decade since UK competition authorities prohibited Project Kangaroo, a proposed, Hulu-style video-on-demand service in which three UK broadcasters would offer their content through the same ad-supported platform. So the intervening decade has seen individual broadcasters double-down on their own-brand viewing platforms. In the case of Channel 4, the ad-funded public service […]